Branding must be done right.This is what makes you trust a company you’ve never even worked with.
First impressions last longer. If you are going to work on your branding, you might as well do it right. As a new business, Uxtcloud will help with your brand messaging, logo, collateral and guidelines. We can also help with the design of your website.
Rebranding an existing business Is there a new direction for your company? Or is your brand identity now ancient and uninspiring? If yes, it’s time to refresh your brand. Rebranding is a big (and sometimes complicated) move, but we will help you navigate this seamlessly.
Design of additional brand stationary and assets. Every element of your brand should work together to create the right experience. Let’s work together create additional brand assets such as business cards, letterheads, packaging, social media banners, email templates, and much more.
Brand strategy and guideline development Your brand goes beyond logo and colours. It involves your messaging, your voice, your tone, and your culture. It also needs to be consistent.Through clearly defined brand guidelines, we will help you ensure that your brand is used the right way – every time.
A strategic approach to branding design
Step 1 – Creation of Your Brand Strategy
This is the most important step, and sets the foundation for everything else we will be doing. First, we work together to understand your business, your goals, your unique selling points, your target audience. We then create or improve on your brand messaging.
Step 2 – Design of your Brand Identity
At this step, we begin to work on the logo. Based on what we’ve achieved in the first step, we explore multiple concepts, colours and typefaces to create options for your brand identity. We share these with you, and work together to ensure you are perfectly satisfied. The final logo is then sent to you in multiple formats – for both print and digital use.
Step 3 – Design
Once you are pleased with your logo, we begin work on all the additional stationery or additional designs you may need. Examples of other additional designs you may need include business cards, letterhead, roll-up banners, flyers, invoices/receipts, envelopes, icons, social media covers, email signature, email templates, … basically everything that involves your new brand identity.
Step 4 – Brand Guideline Development
Finally, we create your brand guidelines – an important document that contains a breakdown of the brand identity, the fonts used, and the color codes. Your brand guidelines document will also contain instructions on how to (and how not to) use your logo.